Fashion is an ever-evolving industry, with new designers and brands emerging every year. As we look ahead to 2024, there are several fashion brands that are poised to make a big impact on the industry. These brands are pushing the boundaries of design, sustainability, and inclusivity, and are shaping the future of fashion in exciting ways. Here are some of the top fashion brands to watch in 2024.
1. Telfar
Telfar is a brand that has been gaining momentum in recent years, and is poised to become even more influential in 2024. The brand, founded by designer Telfar Clemens, is known for its unisex designs and focus on inclusivity. Telfar’s iconic “Shopping Bag” has become a cult favorite, and the brand’s innovative approach to design and marketing has garnered a dedicated following. In 2024, Telfar is sure to continue pushing the boundaries of fashion and challenging traditional ideas of gender and style.
2. Marine Serre
Marine Serre is a French designer whose eponymous brand has been making waves in the fashion world. Known for her futuristic designs and sustainability efforts, Serre’s brand has been embraced by celebrities and fashion insiders alike. In 2024, Marine Serre is expected to continue leading the way in sustainable fashion, with innovative new designs and a commitment to ethical production practices.
3. Pyer Moss
Pyer Moss is a brand that is known for its powerful storytelling and commitment to social justice. Founded by designer Kerby Jean-Raymond, Pyer Moss has gained a reputation for its inspiring runway shows and collaborations with artists and activists. In 2024, Pyer Moss is sure to continue using fashion as a platform for change, and to inspire others to do the same.
4. Bottega Veneta
Bottega Veneta is a luxury brand that has been revitalized in recent years under the creative direction of Daniel Lee. Lee’s modern take on the brand’s signature woven leather designs has garnered a new generation of fans, and Bottega Veneta is now one of the most sought-after brands in fashion. In 2024, Bottega Veneta is sure to continue setting trends and pushing the boundaries of luxury fashion.
5. Collina Strada
Collina Strada is a brand that is known for its bold, colorful designs and commitment to sustainability. Founded by designer Hillary Taymour, Collina Strada has gained a cult following for its unique aesthetic and focus on eco-friendly practices. In 2024, Collina Strada is expected to continue leading the way in sustainable fashion, with innovative new collections and a dedication to ethical production.
6. Off-White
Off-White is a brand that needs no introduction, thanks to the creative genius of Virgil Abloh. Abloh’s unique vision has made Off-White one of the most influential brands in fashion, and his collaborations with brands like Nike and Louis Vuitton have solidified his status as a fashion icon. In 2024, Off-White is expected to continue setting trends and pushing the boundaries of streetwear and luxury fashion.
7. Thebe Magugu
Thebe Magugu is a South African designer whose eponymous brand has been gaining attention for its bold designs and cultural influences. Magugu’s brand is known for its innovative prints and textures, as well as its commitment to celebrating African heritage. In 2024, Thebe Magugu is sure to continue making a mark on the fashion world, with new collections that push the boundaries of design and storytelling.
8. Simone Rocha
Simone Rocha is a designer who has become known for her romantic, feminine designs and intricate embroideries. Rocha’s brand has gained a loyal following for its timeless aesthetic and attention to detail. In 2024, Simone Rocha is expected to continue creating stunning collections that celebrate the beauty of craftsmanship and storytelling.
9. A-COLD-WALL*
A-COLD-WALL* is a brand that is known for its cutting-edge designs and industrial aesthetic. Founded by designer Samuel Ross, A-COLD-WALL* has gained a reputation for pushing the boundaries of streetwear and luxury fashion. In 2024, A-COLD-WALL* is sure to continue evolving and challenging traditional ideas of design and style.
10. Sies Marjan
Sies Marjan is a brand that is known for its vibrant colors and luxurious fabrics. Founded by designer Sander Lak, Sies Marjan has gained a reputation for its unique take on modern luxury. In 2024, Sies Marjan is expected to continue creating stunning collections that challenge the status quo and inspire others to think outside the box.
These are just a few of the top fashion brands to watch in 2024. Each of these brands brings something unique to the table, whether it’s a commitment to sustainability, a focus on inclusivity, or a dedication to pushing the boundaries of design. As we look ahead to the future of fashion, these brands are sure to continue shaping the industry in exciting and innovative ways. Keep an eye out for these brands in 2024, as they are sure to make a big impact on the world of fashion.
